Discover your own definition of alive. BOSS ALIVE by HUGO BOSS is a fragrance inspired by women who embrace life to the fullest. This scent embodies contemporary confidence, blending soft and bold notes to create a trail of positive energy.
Sparkling apple and plum ignite optimism, while the heart of radiant jasmine sambac reveals a powerful femininity. A grounding base of woody notes and magnetic vanilla absolute offers comfort and confidence.
The BOSS ALIVE bottle is a statement in itself. A golden ornament adorns the glass like a piece of jewelry, reflecting the aspirational spirit of the fragrance. The nude pink juice captures the light, symbolizing the life-affirming essence of the scent.
