About us
Premium beauty,
made personal.
At Paco Perfumerias, we believe everyone deserves to experience the joy of premium fragrance and beauty. We are not just selling perfume and cosmetics, we are helping you feel confident and at your best, every single day.
A partnership thirty years in the making
This is an exciting new chapter for us. Perfume Price, your trusted UK fragrance destination, has joined forces with Paco Perfumerias, Spain's beloved beauty retailer with more than thirty years of heritage.
Perfume Price was born out of a desire for something better. We saw a fragrance market that left customers with limited choice, and we set out to change that, putting real value and proper service first.
Now we have joined Paco Perfumerias, founded by Paco Prieto in 1991 in Valencia, Spain. What began as a single store has grown into a trusted chain of more than thirty locations, supplied directly by the brand owners from the very start. In 2012 they moved into online retail, and their expertise across fragrance, skincare, makeup and haircare fits everything we stand for.
Together, we bring you the best of both worlds. The customer focus you know and love, combined with three decades of beauty expertise and a range that reaches far beyond fragrance.
How we got here
The first store opens
Paco Prieto opens the first Paco Perfumerias in the heart of Valencia, Spain.
Beauty goes online
The chain grows past thirty stores and launches online retail, with quick delivery and a dedicated care team.
Arriving in the UK
Paco Perfumerias brings its expertise, range and passion to British shoppers.
The Paco Perfumerias difference
We are your trusted destination for luxury beauty. That means a proper range of top brands, real value, and a team that puts you first.
Direct from the brands
We are supplied directly by the brand owners, so every product is genuine and guaranteed.
Thirty years of expertise
From a single Valencia store to more than thirty across Spain, beauty is all we do.
Top brands and more
Big names including Mugler, Prada, Hugo Boss and Marc Jacobs, plus skincare, makeup and haircare.
Customer first
Knowledgeable beauty advisors and a UK team who genuinely listen.
Meet the team
Our Devonshire team is at the heart of everything we do, now backed by Paco Perfumerias' beauty advisors and decades of experience.
Lidon, Paola & Alex
Keep the wheels turning and manage the day-to-day of the business.
Darren, Dave & Ray
Pick and pack every order with care, ready for the door.
Julia
Keeps everything running smoothly, so you can always find us.
Sophia
Your friendly voice, ready to help with any question.
Paco Perfumerias
Extensive product, beauty and makeup training with decades in the sector.
Our customers
The reason we do all of this. Your trust means the world to us.
Value and trust, always
We are committed to transparency, value and an easy shopping experience, now with more choice than ever. We are grateful for every customer who trusts us with their fragrance and beauty.
We are proud to be based in the heart of Devon, where we create a down-to-earth and welcoming experience for our UK customers. Combined with Paco Perfumerias' European heritage, we are well placed to bring you exceptional products and service.
Beauty with a lighter footprint
We care about our environment and are always looking at ways to make our packaging more sustainable and reduce our impact.
Smelling good and looking beautiful should never come at the Earth's expense, and we will keep working to make sure it does not.
Questions? We would love to hear from you
Whether you are shopping online or simply need advice, our team is supported by decades of beauty expertise and ready to help.
Beauty you can trust, since 1991.